Rolfs Salon Delivers a Night of Red Carpet Hollywood Style and Glamour

As a major sponsor and partner of Oscar Night America, Rolfs Salon hosted a champagne VIP Brunch, “Celebrity Glamour Lounge”, and honors Hollywood’s leading ladies in a fashion presentation, “Hollywood Glamour”

International fashion and beauty guru Rolf Lohse brought red carpet glamour and elegance to the 18th annual Oscar Night America - Phoenix event which benefits the Arthritis Foundation.

Prior to the Oscar Night event, Rolfs hosted an exclusive VIP Brunch at their Gainey Village location in Scottsdale where clients were primped and pampered by Rolfs stylists in preparation for the night with updos and makeup applications. The guests enjoyed sipping on champagne and tasting delectable gourmet hors d’oeuvres prepared by chef to the stars, Chef Zipora.

At the event, live gold-painted Oscar figures flanked the entrance to the red carpet, where event attendees enjoyed getting their photos snapped by the paparazzi. Rolf had the honor of being the event “glambassador” -- highlighting guests with great personal style. In this role, Rolf worked the red carpet Hollywood style, conversing with guests and giving his commentary on the fashion and beauty buzz of the night -- quizzing red carpet patrons on “who are you wearing” and what film do you think will win tonight?”

The highlight of the evening was certainly the red carpet Hollywood fashion show, “Hollywood Glamour” produced by Rolfs Salon – a fashion and beauty tribute to Hollywood superstars throughout the ages. Rolfs artistic team were the agent provocateurs as this artistic array of models were transformed into Hollywood legends including Charlie Chaplin, Nicole Kidman, Barbara Streisand, Doris Day, Vivian Leigh, Audrey Hepburn, Julia Roberts, Michelle Williams and Elizabeth Taylor. To see video transformations of all our red carpet Hollywood legends, visit our YouTube page here.

The room was buzzing with excitement as one lucky live auction winner walked away with the experience of a lifetime: a celebrity makeover experience complete with a girl’s night out at Rolfs Salon with 5 of her friends and a special private dinner hosted by Rolf Lohse at one of Phoenix’s poshest restaurants. Rolfs also donated 50 mystery box items to help with fundraising efforts for the Arthritis Foundation valued at more than $12,000. In addition, Rolfs supplied each of the 300 swag bags with more than $120 in luxury hair and skin care products and services.

The Arthritis Foundation is a cause close to Rolf’s heart -- Rolf appeared on ABC 15’s Sonoran Living TV program and did a segment on hair care for people who are affected by arthritis. On this particular show Rolf did a makeover on Kacie McSorley, a 23 year-old living with arthritis who is also the honorary chair for the Biltmore event on the 26th.

Many people are already anticipating next year’s event. For post Oscar Night America – Phoenix coverage, be sure to follow Rolfs on Twitter @Rolfssalon or on any of their Facebook pages below:

Rolfs Salon at Arrowhead

Rolfs Salon at Dana Park

Rolfs Salon at the Foothills

Rolfs Salon at Gainey Village

Watch Rolfs artistic team in action:

Rolfs Hollywood Glamour Transformation: Elizabeth Taylor (Butterfield 8) – Natalie Portman (Black Swan)

Rolfs Hollywood Glamour Transformation: Gloria Swanson (Sadie Thompson) – Julia Roberts (Pretty Woman)

Rolfs Hollywood Glamour Transformation: Ginger Rogers (Kitty Foyle) – Michelle Williams (My Week With Marilyn)

Rolfs Hollywood Glamour Transformation: Audrey Hepburn (My Fair Lady) – Kate Winslet (Titanic)

Rolfs Hollywood Glamour Transformation: Barbra Streisand (Funny Girl) – Audrey Hepburn (Breakfast at Tiffany's)

Rolfs Hollywood Glamour Transformation: Doris Day (Pillow Talk) – Renee Zellweger (Chicago)

Rolfs Hollywood Glamour Transformation: Judy Garland (A Star Is Born) – Nicole Kidman (Moulin Rouge)

Rolfs Hollywood Glamour Transformation: Vivian Leigh (Gone With The Wind) – Julie Andrews (Victor/Victoria)

Rolfs Hollywood Glamour Transformation: Charlie Chaplin

Behind the Scenes of Hollywood Glamour

Oscar Night America - Red Carpet Hollywood – Fun – Glamour

Giving Back: Rolf Gives Expert Advice on Beauty For Those Living With Arthritis