Rolf's Awes 944 All-Star Weekend Audience at W Scottsdale

Rolf's delivers a powerful encore of “Beauty Evolution” to a celeb-filled crowd

[View Slideshow]

As always, Rolf’s was in the center of the celebrity-filled action at one of the largest celebrations of the year, 944 All-Star Weekend at W Scottsdale. This star-studded weekend spanned from February 12-15 offering four days and three nights of nightly poolside concerts and indoor performances. This exclusive event featured A-list entertainment, athlete and celebrity meet-and-greets, and an around-the-clock schedule of special events.

Rolf’s stylists stayed busy throughout Thursday and Friday consulting with guests and recommending products to achieve the hottest looks of the season. Guests lined up to meet with a Rolf’s professional make-up artist who performed make-up touch-ups and applied fake eyelashes.

Saturday was a night to remember with a VIP-only, encore presentation of Rolf’s “Beauty Evolution.” Previously seen at Scottsdale Fashion Week 2008, Rolf’s presented the largest and most ambitious collection of razor-sharp, ultra-modern couture hair, captivating make-up and sophisticated fashion inspired by the intelligent beauty of 20th century American glamour icons. Guests were blown away by the high-energy show and even celebrities such as Jermaine Dupri snapped pictures to capture the makeovers on the runway. Rolf’s was also the official hair sponsor of the Moody Blues and Jacqie Swimwear fashion shows.

Relive the experience by viewing additional photos at www.944.com