Rolf's Salon helps Clinton Kelly Make Over America

Rolf's Stylists give 15 lucky Scottsdale contestants runway-ready looks

Event Highlights Video


On October 17, 2009, Macy's made over 15 women who have been stuck in a style rut with the help of style authority Clinton Kelly (What Not to Wear) as they “Make Over America.” Scottsdale is just one stop on the tour of 15 cities in which Clinton Kelly and Macy’s take everyday women and help them develop a fashionable style of their own. One lucky winner from anywhere in the U.S. will be selected for the ultimate Clinton Kelly makeover and shopping spree at Macy's Herald Square in New York City.

In addition to a style makeover, Macy’s needed someone to help transform these women by updating their dull, lifeless locks into fierce, model-worthy tresses. When looking for a top salon to take on this daunting task, Macy’s called upon Rolf’s talented stylists. In one week, 15 women were brought back to life (and the year 2009) with modern, chic cuts and color to match their new wardrobe.

We invite everyone to view the looks and vote online at www.macys.com/makeoveramerica and pick your favorite Rolf’s makeover.


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Beauty is as Beauty Does: There are so many ways to be beautiful on this planet. While we illustrate a few well-known, inspirational women on this link–we also celebrate the thousands of women out there who are private heroes. Maybe they are even in your own family. Maybe the hero is even you. Each is beautiful in their own special way–and often against 'steep odds.'

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