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Rolf and his talented group of stylists have been a guiding voice for thousands of women in Arizona for more than 20 years through his incredible transformations, touching stories and easy to follow beauty tips most noticeably aired on Channel 3's Good Morning Arizona. He is plugged into every awards show, fashion event to bring all the latest trends from Hollywood and beyond to the Valley. Our very own resident beauty guru, Rolf, is on a new mission. Rolf will be taking several lucky individuals from drab to fab while addressing the most common or puzzling beauty questions. Are you or is someone you know ready for a beauty transformation? Submit your 30-second video telling us why you or someone you know needs rescuing. Rolf may be showing up on your doorstep with his glam squad to take your look to a whole new level. Please limit your video to 30 seconds.
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MAKEOVER TEAM
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RECENT SEGMENTS
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SUBMIT YOUR VIDEO
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Beauty IQ
What is beauty?
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Beauty is a characteristic of a person, place, object or idea that provides a perceptual experience of pleasure, meaning or satisfaction.
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'Intelligent' Beauty?
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Of Rolf's ten principles of 'Intelligent Beauty,' he lists style and appearance as the very last attribute. Although he's a well known expert in the industry, Rolf states “There are many ways in this life to be beautiful. On the deepest level, beauty is as beauty does.”
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