Rolf and his talented group of stylists have been a guiding voice for thousands of women in Arizona for more than 20 years through his incredible transformations, touching stories and easy to follow beauty tips most noticeably aired on Channel 3's Good Morning Arizona. He is plugged into every awards show, fashion event to bring all the latest trends from Hollywood and beyond to the Valley.

Our very own resident beauty guru, Rolf, is on a new mission. Rolf will be taking several lucky individuals from drab to fab while addressing the most common or puzzling beauty questions. Are you or is someone you know ready for a beauty transformation? Submit your 30-second video telling us why you or someone you know needs rescuing. Rolf may be showing up on your doorstep with his glam squad to take your look to a whole new level. Please limit your video to 30 seconds.

salon IQ

Level 1 or Level 4?

Our stylist’s attend the most intense, continuing education system in the salon industry. Even our Level 1 stylists have mastered and ‘tested-out’ on all techniques including a minimum of 1-2 years of mentored floor experience. Find a stylist that is right for you through our Talent Profiles!

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Fresh Look Makeover

A Rolf stylist is trained to look at each client with fresh eyes on every single visit. While some clients enjoy the same style, others crave a new approach. In either case, ask your stylist to re-evaluate and re-design your look—from the beginning, each time you visit. Enjoy a new idea and a new perspective.

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