Rolf and his talented group of stylists have been a guiding voice for thousands of women in Arizona for more than 20 years through his incredible transformations, touching stories and easy to follow beauty tips most noticeably aired on Channel 3's Good Morning Arizona. He is plugged into every awards show, fashion event to bring all the latest trends from Hollywood and beyond to the Valley.

Our very own resident beauty guru, Rolf, is on a new mission. Rolf will be taking several lucky individuals from drab to fab while addressing the most common or puzzling beauty questions. Are you or is someone you know ready for a beauty transformation? Submit your 30-second video telling us why you or someone you know needs rescuing. Rolf may be showing up on your doorstep with his glam squad to take your look to a whole new level. Please limit your video to 30 seconds.

iqonic IQ

ruby red

Donít try to rub red lipstick (which makes it smear across your mouth-not so sexy). Instead, take a cotton ball or tissue, dip it in makeup remover, and just dab to erase the dark stain fast.

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protect yourself

With the Arizona sun heating up itís important to always keep your skin protected. Iqonic SPF 30 is a lightweight, moisturizing product that provides the optimum level of skin protection from UVA and UVB rays for every skin type. Apply a thin layer to your face and neck before going out into the sun to prevent wrinkles tomorrow and protect today.

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