Rolf and his talented group of stylists have been a guiding voice for thousands of women in Arizona for more than 20 years through his incredible transformations, touching stories and easy to follow beauty tips most noticeably aired on Channel 3's Good Morning Arizona. He is plugged into every awards show, fashion event to bring all the latest trends from Hollywood and beyond to the Valley.

Our very own resident beauty guru, Rolf, is on a new mission. Rolf will be taking several lucky individuals from drab to fab while addressing the most common or puzzling beauty questions. Are you or is someone you know ready for a beauty transformation? Submit your 30-second video telling us why you or someone you know needs rescuing. Rolf may be showing up on your doorstep with his glam squad to take your look to a whole new level. Please limit your video to 30 seconds.

fashion IQ

feeling beautiful

In 1928, a beauty parlor with a full line of lipsticks was installed in a New Jersey sanitarium. Itís still used a therapeutic technique in many institutions across the world.

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shoes, shoes, shoes

When the former First Lady of the Philippines Imelda Marcos and her husband were kicked out of their palace and exiled in 1976, she had to say goodbye to 2,700 pairs of pumps, stilettos and slingbacks.

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