Rolf's presents IQ Magazine

The Magazine for Intelligent Beauty

One of the first surprises you get when you meet Rolf is his sincerity and interest in you. His friendliness and charm makes your day. Rolf insists that our new fashion magazine focus on authentic style, substance, and sophistication. Rolf is also adamant that our salons are really no longer about him but reflect those values of intelligent beauty, sincerity, and generosity he spent so many years teaching us.


If we do our job well, our guests will look and feel better. We try to make their day more beautiful. Archived articles from previous editions of our IQ Magazine can be viewed in the following links below for Beauty, Fashion and Wellness.

BEAUTY FASHION WELLNESS
Beauty IQ

Taking back our power

Unfortunately for women, the dominance of male motivation spans the globe--particularily in the beauty industry. As a result, men often define the perfect norm against which women are measured and found lacking. Sometimes, women's bodies are the blank screens upon which men's standards of beauty are projected (including other women involved in the beauty industry). More....

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how silly are we?

For ancient Egyptians, Romans, and Persians, sparkling eyes were considered beautiful. Sometimes they even applied a heavy metal poison antimony to make their conjunctiva sparkle. During the Elizabethan era, a woman with a high forehead was considered beautiful so upper-class Elizabethan women plucked or shaved their foreheads. More....

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