Woman’s Expo

The Women’s Expo is one of the top-five consumer events in Arizona and is one of the largest events held each year in the metro-Phoenix area. Over 700,000 women attend.

For 17 years Rolf’s Salon and Spa has dominated the huge, raised center stage of Woman’s Expo with entertainment, public make-over’s, hair styling, fashion, beauty tips, and just lots of plain fun and craziness.Due to celebrity of Rolf himself and his weekly TV program, thousands of women compete for the 25 stage chairs every hour on the hour for two full days. With music, video screens, and excited women (often screaming) it becomes more of a rock event than a hair salon demonstration.

Rolf, himself, states that he is trying to serve as many as his 25 stylist team can—trying to select those women who do not normally come into our Salon. Wishing he could select them all, Rolf tries to give back to the community as much as he can. “This is what make me the happiest,” Rolf says. “This is why I’m still in the business.”