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Celebrity Sanctuary Highlights

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The SuperBowl Celebrity Greenroom—a place normally associated with alcohol, bright mirrors, and butterfly stomachs—is taken over by Rolf's Salon and converted it into an exotic, high-tech Celebrity Sanctuary.


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Celebrity Sanctuary Salon

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Rolf's Salon set up a luxury hair and makeup salon staffed with 10 of their top artists, and of course, Rolf himself. Even though the ground was literally vibrating from the bass percussions of the two rock stages on either side of the tent, a stream of cold and exhausted entertainers found their way over to relax and be pampered.


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Celebrity Sanctuary Lounge

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The SuperBowl Celebrity Greenroom went high-tech-soft-touch exotic this year when they invited Rolf’s to convert the normally wild launch-pad into a deep-dream, paradise-lost sanctuary.


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Celebrity Sanctuary Thirdspace

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ThirdSpace is the first high-tech, eco-extraordinary mind spa dedicated to the enhancement of mental, emotional and physiological performance. Twenty minutes on this zero gravity bed system is equivalent to a 2-hour power nap. Wyclef Jean and Paul Oakenfold, including many other celebrities, kept going back for seconds and to watch others blissfully relax. more...


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Rolf Lohse attends Leigh Steinberg Super Bowl Party

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The sports agent whose life Tom Cruise imitated in the film Jerry Maguire, Leigh Steinberg, hosted the Superbowl party that has become a Superbowl legend. Packed with sports stars and celebrities, the Leigh Steinberg Super Bowl party is known as the place to see and be seen.

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beauty IQ

Receive a Makeover from Rolfs

Is your hair bogged down by harsh chemicals and heat damage? Liven up your locks by entering online to receive a complimentary hair makeover from Rolfs, complete with haircut, color and style.

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how silly are we?

During the Elizabethan era, a woman with a high forehead was considered beautiful so upper-class Elizabethan women plucked or shaved their foreheads.

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