At Rolfs, our goal was to create a company that provides clients with the best possible styling and services - where under one roof, a client can go to any stylist or beautician to receive consistently exceptional care.
Innovation is at the core of our philosophy. We want our clients to have the best the world has to offer, the latest trends, finest products, and most luxurious experiences.
“We have always envisioned the company as a platform to take risks, be innovative, and inspire the beauty industry. We get our inspiration from global influences and never compromise on quality. We believe in quality, not quantity. Our quality standards show in the rigorous and continuous education of the stylists, the individualized service we provide, our relationships with our clients, and the consistency of beautiful and exceptional results.”
Building on core values of teamwork, excellence and commitment to education, our brand’s mission continues to be focused on providing clients with the best experience possible. With our new salon designs, we set the tone and created an ambiance that ensures each client is the main focus once they walk through the door.
Beauty salons are sanctuaries where clients come to relax, reinvigorate, and reinvent themselves. There is no greater feeling than to see a client enjoy a wonderful experience and walk out the door feeling relaxed, confident and looking beautiful.
“Let the beauty we love be what we do.”
Rolf, the founder of Rolfs salon and Rolfs Global, began his journey in Hamburg, Germany, one of Europe’s most prominent centers for commerce and art. His unique personality reflects a no-nonsense approach to life, a perpetually evolving sense of style and fashion, combined with remarkable wit and charm. With over two decades of local, national and international television appearances, and as a global beauty guru and true celebrity, Rolf remains a leading innovator, always elevating beauty industry standards.
Rolfs was awarded the busiest and most successful beauty salon in the U.S., serving countless movie stars, supermodels, politicians and other celebrities. However, what brings Rolf the greatest joy is celebrating women of all walks of life. Rolf believes every woman is a celebrity and deserves to be recognized and treated with utmost respect.
“Women are gorgeous, stylish and confident. They are mothers, wives, sisters, aunts and girlfriends. They have different jobs, come in all shapes and sizes - are playful, dramatic, serene, classic, timeless, rock-and-roll. They contribute to our world in so many different ways and they inspire us with their inner strength, wisdom and courage. The whole purpose of my business – my life – is to give women the opportunity to look and feel gorgeous. When you look great it affects everything. Women are the backbone of our world.”